Mowing the Digital Landscape

Welcome to Mowing the Digital Landscape.  I’m your lawn boy, Matt.  As a graduate student in an Integrated Marketing Communications program for the past two years, I’ve spent countless hours researching various forms of media in order to increase my ability to leverage them during my day job.  It’s my hope that I can use this blog as a way of thinking through some of those options. I’m not promising to have all of the answers, but I hope that you’ll join me in asking some interesting questions.

Where are we going?

As I type, my two year old son is speed racing his toy shopping cart around our living room (don’t ask me why).  This blog is meant as a forum for discussing the emerging forms of media that my son and his peers may engage with as they grow up as technology literate Americans in an increasingly flat world.  Will he receive customized digital messages via his iPhone?  Will blogging be a requirement for all of his middle school assignments?  Will recess be turned into a 45 minute social networking exercise sponsored by Hasbro?  Who knows?  But I intend to have some fun talking about it, throwing some ideas out there, and seeing what sticks.

So what does mowing the digital landscape actually mean?  It’s my way of saying that there are a plethora of emerging media that may truly benefit a marketing professional in reaching his or her strategic goals.  But not all new media are created equal.  By mowing the digital landscape we’ll be able to keep what works, bag what doesn’t, and hopefully enjoy an ice cold lemonade when we are finished.   

But before I relax, it’s time to cut the grass.